The chaotic process of client intake is a universal pain point for small law firms. This week, we explore a practical framework for rebuilding your firm's front door.
Alex Cinovoj
Founder, TechTide AI
Welcome to Automation Vibes Weekly #8! The front door of your law firm is not a physical place—it's the sum of all interactions a potential client has with you from their first point of contact.
For many small firms, this front door is a source of constant friction. Lost messages, inconsistent follow-up, and a lack of clear process lead to a state of perpetual fire drill.
The result of chaotic intake:
The solution is surprisingly simple yet powerful. This isn't about buying expensive software—it's about designing a clear, repeatable process:
Every lead follows the same initial route: form submission → acknowledgment → qualification → scheduling.
// Intake form triggers workflow
const lead = $input.first().json;
// Send immediate acknowledgment
await $node["Email"].send({
to: lead.email,
template: 'acknowledgment',
data: { name: lead.name, caseType: lead.caseType }
});
// Route based on urgency
if (lead.isEmergency) {
return { json: { route: 'emergency-queue' }};
}
// Standard qualification flow
return { json: { route: 'qualification-queue' }};
The goal isn't just efficiency—it's creating a calm, professional experience that builds trust from the outset. When clients feel handled rather than hassled, they convert at higher rates and refer more business.
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